AI visibility (GEO)
AI Share-of-Voice Calculator
Enter how often each brand was named across the same set of AI answers and get each brand's share of voice.
Runs in your browser; nothing is uploaded. · Free, no account · 2 min
Only used to show mentions per answer.
Importing a saved run into your account is coming soon. Until then, your last runs stay in this browser only, and you can download your files.
How to use
- List the brands and how many times each was named in the same set of answers.
- Optionally enter the number of answers, to see mentions per answer.
- Read the ranked table: mentions and share of voice for each brand.
- Quote the brand list and the number of answers next to any share you publish.
What it checks and how it works
Share of voice here means share of mentions: a brand's mentions divided by the total mentions of all the brands you listed. It is Zaher's definition for AI answers and other definitions exist, since other tools define share of voice by position, by citations or by reach. The share changes whenever you add or remove a brand, which is why the brand list must travel with the figure.
Count all brands over the same answers, or the shares cannot be compared. Use the brand mention counter to get the counts. The shares carry the sampling noise of the answers behind them, so for a rate with a range use the mention-rate interval tool.
Sources
- Zaher.AI: GEO Analysis (how Zaher builds and scores its question sets) Zaher's own framework, not an industry standard.
Related tools
Brand Mention Counter for AI Answers
Paste several answers to one question and count how often, and in which answers, each brand is named.
Mention-Rate Confidence Interval (Wilson)
Enter how many AI answers named your brand out of how many, and get the mention rate with a range you can defend.
Citation Source-Type Classifier
Paste cited URLs, or a whole AI answer, and see what kinds of sites the assistant leans on.
Search Share of Voice from Keyword Rankings
Turn a table of keyword rankings into an estimate of how much of the available search clicks each brand holds.
Go further with Zaher: See how Zaher measures what AI says about your brand
Questions
About this tool
Share of voice is a share of the total of the brands you list, so a bigger list shrinks every share. State the list next to the figure, or keep it fixed when you track change over time.
No. In advertising it usually means share of spend or of impressions. Here it is share of brand mentions in AI answers, using Zaher's definition.
No. It compares brands with each other. The share of answers that name your brand is the mention rate, which the mention-rate interval tool handles with a confidence range.
Get started today
Find out where your brand stands in AI. Free.
Run a free AI visibility analysis on your domain. No credit card, results in minutes. See what AI engines say about your brand today.
Brands already measuring their AI visibility with Zaher.
