Analytics and measurement
Search Share of Voice from Keyword Rankings
Turn a table of keyword rankings into an estimate of how much of the available search clicks each brand holds.
Runs in your browser; nothing is uploaded. · Free, no account · 3 min
First row: keyword, volume, then one column per brand. Each cell is that brand's Google position for the keyword; leave it empty if it does not rank. Use tabs or semicolons if your numbers contain commas.
The published curve covers positions 1 to 10 only, so positions 11 and below count as 0 unless you set a number.
Importing a saved run into your account is coming soon. Until then, your last runs stay in this browser only, and you can download your files.
How to use
- Paste a table: keyword, search volume, then one column of positions per brand.
- Choose a click-through curve, or enter your own.
- Read each brand's share of the estimated clicks.
- Check the notes on the curve and what the estimate leaves out.
What it checks and how it works
For each keyword and brand the tool looks up the click-through rate for the brand's position, multiplies it by the keyword's volume to get estimated clicks, and sums these per brand. A brand's share of voice is its estimated clicks divided by the total across all brands you listed.
The built-in curves come from a published Google click-through report, last updated 22 Sep 2026 and opened 29 Oct 2026. It is a vendor's estimate weighted to U.S. query volume, not Google data, and it covers positions 1 to 10 only, so positions 11 and below count as 0 unless you set a number. The share covers only the brands and keywords you pasted; it is not the share of the whole market. Click-through rates vary by query type, device, country and language, so use your own curve if you have one. This measures Google search, not answers from AI assistants.
Sources
- First Page Sage: Google Click-Through Rates (CTRs) by Ranking Position in 2026 A vendor's estimate, last updated 22 Sep 2026, weighted to U.S. query volume; positions 1 to 10 only.
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Questions
About this tool
No. This estimates share of search clicks from rankings. Share of voice in AI answers is a different measure, counted from how often a brand is named in the answers; the AI share of voice tool covers that.
From a published click-through table, listed under Sources. The report gives separate rates for results with and without an AI answer, and you can switch curves or type your own.
The report does not publish rates for positions 11 to 20. Setting them to zero is a stated simplification you can change with your own number.
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