Blog
Articles, guides, and original research on generative engine optimization, Arabic AI search visibility, and LLM citation strategies for MENA brands.
Latest articles
- How ChatGPT, Gemini, and Perplexity Choose What to Cite — each AI platform cites different sources for the same question. How ChatGPT, Gemini, Perplexity, and Copilot select and weight sources, and what it means for your brand.
- GEO, AEO, and SEO: What Actually Drives AI Visibility in 2026 — how generative engine optimization actually works, why it differs from traditional search, and the five-layer framework brands need.
- The LLM Map: AI Platform Adoption by Region and Industry in 2026 — ChatGPT, Gemini, Perplexity, Claude, and DeepSeek have different adoption rates by country and industry. A data-driven guide to inform your GEO strategy.
- The MENA AI Visibility Gap: Why Arabic Brands Are Invisible Inside ChatGPT — Arabic is spoken by 400M+ people but represents a fraction of LLM training data. The research behind the gap and what to do about it.
Research reports
Original data on Arabic AI search visibility lives in the Research section: the MENA AI Visibility Report 2025, the MENA AI Search Queries analysis, and industry audits for fashion in Egypt and skincare in Saudi Arabia.