Analytics and Attribution
You've measured your AI visibility. You've optimized your content. But can you prove it mattered? Analytics and Attribution is the proof layer — connecting GA4 data, AI traffic analysis, and channel attribution to your visibility scores. Visibility improvement to business outcome mapping: the proof your CEO needs. Coming soon.
From visibility score to board-level proof
- Analytics Overview — connect your GA4 account and get a summary scorecard that bridges your analytics data with your Zaher visibility data. The foundation layer that makes attribution possible.
- AI Traffic Analysis — the channel view that doesn't exist in GA4. Isolates traffic driven by AI engine referrals and correlates it with your GEO Analysis visibility scores.
- Overall Traffic Analysis — full-channel traffic breakdown: organic, paid, referral, direct, and AI, side by side.
- Attribution and Revenue Analysis — the proof layer. Maps visibility improvement to business outcome: revenue lift from AI-driven traffic, assisted conversions from AI mentions, brand search lift.
Measure. Attribute. Prove.
- Connect your analytics — link GA4 to Zaher and build the longitudinal dataset that makes attribution possible.
- See AI as a channel — for the first time, AI-engine-driven visits sit alongside organic, paid, and referral traffic as a measurable discovery channel.
- Generate the proof — visibility score went up, AI traffic increased, conversions grew, revenue lifted. One-click reports for any stakeholder.
Start building your attribution history today
Every score GEO Analysis records now becomes an attribution data point later, and every fix shipped through the Optimization Hub builds the before/after comparison the proof layer will use. Join the waitlist for early access when Analytics and Attribution launches, and start measuring now.