Research
Original research and data on Arabic AI search visibility, LLM citation patterns, dialect analysis, and generative engine optimization benchmarks for MENA.
Reports
- MENA AI Visibility Report 2025 — how Arabic brands rank inside ChatGPT, Gemini and Perplexity, with benchmarks by industry across 5 MENA markets. 500 queries across 12 industries in Arabic and English.
- MENA AI Search Queries Analysis — the first analysis of top queries and topics across ChatGPT, Gemini, Perplexity, and Claude in MENA markets, by industry, language, and intent type.
- Fashion Industry AI Visibility in Egypt — which fashion brands Anthropic's Claude recommends to Egyptian consumers, tested across 48 real-world prompts.
- Skincare Industry AI Visibility in KSA — which skincare brands appear when Saudi consumers ask Google, analysed across 52 queries with AI Overviews enabled.
- AI Visibility Intelligence Map — select your industry and MENA market to discover which AI platforms matter most, how invisible local brands are, and what to optimise first.
Zaher Research Team
Reports are produced by Zaher's in-house AI research team — specialists in GEO, Arabic NLP, and MENA market dynamics — drawing on Zaher's proprietary query infrastructure used across 500+ live brand audits.