MENA AI Search Queries Analysis
The first analysis of top queries and topics across ChatGPT, Gemini, Perplexity, and Claude in MENA markets — by industry, language, and intent type. Zaher.AI research.
Where Queries Are Going
Consumer AI queries in MENA are growing roughly 34% quarter over quarter, and consumers are using AI to evaluate brands at the moment of purchase intent. ChatGPT leads English product and brand queries; Google AI Overviews leads Arabic; Claude concentrates on enterprise and professional queries — strongest for healthcare, finance, and detailed how-to questions.
Top Queries by Industry
Across all industries, the highest-volume queries follow the same structure — best-of, comparison, and local-intent questions such as best fine dining in Riyadh or new restaurant openings. Brands that don't appear in AI responses to these queries are invisible at the exact moment of purchase intent. The full dataset covers 240+ queries across 10 industries.
Arabic vs English: The Query Language Gap
- Google AI Overviews dominates Arabic-language AI queries because of Google Search's entrenched position in MENA and superior Arabic language processing.
- English-language queries are dominated by ChatGPT, particularly for product comparisons, brand recommendations, and purchase-intent questions.
- Arabic responses are about 40% shorter on average, cite fewer sources, and default more heavily to global brands.
Get the full report
The complete PDF includes all 240+ queries, platform breakdowns, Arabic vs English analysis, and industry-by-industry rankings. 12 pages, 10 industries, full query data.