Structured data
WebSite Schema Generator
Enter your site name and home page URL and get WebSite JSON-LD that follows Google's site names guidance, with an optional SearchAction.
Runs in your browser; nothing is uploaded. · Free, no account · 3 min
Site name
A concise, commonly recognised name. Use it the same way across your home page.
For example an acronym, or the name in the other language.
The domain or subdomain root. Google reads the site name from the home page only.
Site search
Output
Importing a saved run into your account is coming soon. Until then, your last runs stay in this browser only, and you can download your files.
How to use
- Enter the site name and the home page URL.
- Add alternative names, such as an abbreviation or the name in the other language.
- Turn on the site search only if your site has a search page, and give its URL template.
- Copy the script tag into the home page of the site.
What it checks and how it works
The tool follows Google Search Central's site names page, opened on 29 Oct 2026. Google creates site names automatically and reads WebSite structured data on the home page as your preference, together with og:site_name, the title and headings. It needs name and url, and alternateName is optional; Google's page says site names are available in all languages where Google Search is available.
The SearchAction option writes the schema.org pattern: a target URL template with {search_term_string} and a query-input of required name=search_term_string. Google removed its sitelinks search box documentation on 29 Nov 2024 and says that feature is no longer available in Search, so this markup no longer produces one; it stays valid schema.org for other consumers. The tool does not control which name Google chooses.
Sources
- Google Search Central: Provide a site name to Google Search opened 29 Oct 2026
- Google Search Central: Documentation updates (changelog) opened 29 Oct 2026
- schema.org: WebSite opened 29 Oct 2026
- schema.org: Actions overview (SearchAction and the query-input annotation) opened 29 Oct 2026
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Questions
About this tool
No. Google generates site names automatically and treats the markup as your preference, along with other signals on the home page.
No. Google removed the sitelinks search box documentation on 29 Nov 2024 and says the feature is no longer available in Search results.
On the home page of the site only. Google's page asks for WebSite structured data on the home page.
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