E-commerce
Product Title Builder
Fill in the product details, pick a pattern, and get a clear title that follows Merchant Center's title guidance.
Runs in your browser; nothing is uploaded. · Free, no account · 2 min
Product details
Checks
Importing a saved run into your account is coming soon. Until then, your last runs stay in this browser only, and you can download your files.
How to use
- Pick a pattern: general, apparel, electronics or variants.
- Fill in the brand, product type and any of model, material, colour, size, specification and pack.
- Choose the separator between groups, and add your store name so the tool can check it is not repeated.
- Copy the title, and read the warnings before you use it in your feed.
What it checks and how it works
The tool joins the parts you fill in, in the order of the pattern you choose. The apparel pattern runs brand, audience, product type and material, then colour, then size. The electronics pattern runs brand, model and product type, then the key specification, then colour. Empty parts are skipped.
The checks follow Google's guidance for the title attribute, opened on 29 Oct 2026: up to 150 characters, details that tell variants apart, no promotional text, no capital letters for emphasis, no gimmicky characters, no extra spaces and no company name unless it is the brand. The word lists behind these checks are short, so every finding says possible. The title is one attribute among several: colour, size, gender and age group still belong in their own columns.
Sources
- Google Merchant Center Help: Title [title] opened 29 Oct 2026
- Google Merchant Center Help: Product data specification opened 29 Oct 2026
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Questions
About this tool
Merchant Center allows up to 150 characters. The tool shows the length as you type and warns above the limit.
Google's guidance advises against adding the company name unless it is also the brand. The tool warns when the store name you enter appears in the title.
Yes. Write the parts in the language of your feed. The promotional-word check includes common Arabic phrases such as free shipping and discount.
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