E-commerce
Merchant Center Product Feed Checker
Paste your product feed and find the missing attributes, wrong values and malformed prices before Merchant Center does.
Runs in your browser; nothing is uploaded. · Free, no account · 4 min
The delimiter is detected. Column names may carry a g: prefix.
Importing a saved run into your account is coming soon. Until then, your last runs stay in this browser only, and you can download your files.
How to use
- Export your feed as CSV or TSV with a header row, and paste it or load the file.
- Run the check. The delimiter and column names are detected, and a g: prefix is accepted.
- Read the errors first. Each one names the attribute and the rows it affects.
- Fix the feed at the source, paste it again, and repeat until the error count is zero.
What it checks and how it works
The rules come from Google's Merchant Center product data specification, opened on 29 Oct 2026, and its guidance for the title attribute. The tool checks that the required attributes (id, title, description, link, image_link, price, availability) are present and filled, that id, title, brand and other fields are within their length limits, that links start with http or https, that price is a number with a period followed by a currency code such as 299.00 EGP, that availability, condition, age_group and gender use the supported values, that preorder and backorder items have an availability_date, that brand is not a placeholder, that GTINs pass the GS1 check digit and avoid restricted prefixes, and that apparel products carry colour, gender and age group.
It reads the text of the feed only. Merchant Center also compares your data with the landing page and applies policies, shipping and tax settings, which this tool cannot see. A clean result here means none of the checked attributes has a problem, not that Google will approve every product.
Sources
- Google Merchant Center Help: Product data specification opened 29 Oct 2026
- Google Merchant Center Help: Title [title] opened 29 Oct 2026
- GS1 General Specifications (check digit calculation, GTIN formats) opened 29 Oct 2026
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Questions
About this tool
Comma, tab, semicolon or pipe separated text with a header row. XML feeds are not read. Column names can have a g: prefix and any capitalization.
No. The tool checks the attributes it lists against the specification. Google also checks the landing page, your policies and your account settings, and it can disapprove a product the file check passed.
No. The check runs in your browser and nothing is sent to a server. Closing the page discards the feed unless you save the run.
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